About PeopleWearSF

Our Mission

PeopleWearSF connects San Francisco Bay Area & Northern California sewn products industry professionals. The not-for-profit, all-volunteer organization promotes innovation in manufacturing and operations, and fosters industry cohesion. PeopleWearSF maintains an industry directory, and provides best practices resources for its current and future members.

Vision and Strategy


Click here to view the Sustainable Industry Innovation powerpoint presentation

San Francisco Bay Area and Northern California sewn products designers, manufacturers, retailers, educators, and related service providers have joined under the PeopleWearSF banner of professional collaboration and innovation.

Our future is stitched with volunteerism and commitment, and has its roots in the local industry’s historic strength and its singular sensibility and values. PeopleWearSF and its partners are blazing new paths to profitability.

Our leadership and membership share a commitment to:

  • Improving local systems of all sorts, and connecting professionals to one another … online and on the ground.
  • Advancing applied technology, sustainable design and production methods, and other innovative approaches to industry and community change.
  • Contributing a new chapter to our local industry’s history of blending competitive business practices with a distinct vision for a better world.
  • Advocating for business-friendly policies, inter-industry cooperation, and the training of our industry’s next generation.

The future is so close, you can almost touch it.

Individual fashion and apparel industry visionaries and collective changemakers alike are contributing to a new industry, world, and local community.

You, too?

At PeopleWearSF, the conversation includes community-building within the industry and in the places where our businesses operate … sustainable practices such as sourcing and distribution of recyclable and reusable materials … applied technologies such as on-demand printing of fabric, closed-loop production and dry dyeing processes … transforming traditional sourcing and sales approaches in favor of collaborative materials purchases and online fashion and trade shows … modeling values-based business practices from fair labor to cause-related marketing and localized design and production …

We believe that, together, we can showcase what is best about traditional and innovative industry practices … right here in our own backyard.

Thank you for being a part of a vibrant industry in a fertile place … for shaping the future … and for joining us at PeopleWearSF.

The Board

Gail Baugh, President
Experienced in product development, sourcing, and large volume retail, with extensive expertise on sustainable practices in the fashion business. Email her at gail@peoplewearsf.org

Connie Ulasewicz
With over 25 years of garment manufacturing experience with companies such as Esprit and Joanie Char and her own Lewis & Lee and GarementoSpeak, Connie is one of the co-fouders of PeopleWearSF. Currently a Professor of Apparel Design and Merchandising at San Francisco State University, she engages with students on topics integrating responsible fashion practices within, visual merchandising & promotion, social entrepreneurship, and product development.Her current research interests include extending the life cycle of sewn products through the use and reuse of discarded textiles. Working closely with the sewn products industry, she is a founding member of ESRAP, Educators for Social Responsibility in Apparel Products.

Julie Arvan, Secretary
Business founder (CMO – Cheif Mother Officer) of Nesting Days, Instructor at Renaissance Entrepreneur Center in San Francisco and Consultant with New Planet Consulting. Email her at julie@peoplewearsf.org

Cynthia Carley, Membership Chair
Apparel product development expert in “Bringing product to life”. Pattern making and product development expert, concept to production.33 years of experience working in the industry in San Francisco, Los Angeles and New York. Member Fashion Group International. Graduate Otis Parsons School of Design. Los Angeles.Worked on both sides of the fashion industry, retail and manufacturing: model to pattern maker. One of my first modeling jobs was to pose for the fashion illustration students at Otis Parsons in Los Angeles. To make it fun, the students would dress me and do wild things with my hair. Soon I decided I would prefer to be one of the students, drawing instead of posing. That’s when I became a student.

Happy to be supporting the Fashion Industry in the SF Bay Area by being on the board at PWSF.

William Garnsey, eCommerce Chair
A website production and ecommerce specialist since 1998. William has managed content and web production teams for projects for the Pacific Business Group on Health, Siebel Systems and his past client list includes Wells Fargo, Stanford University, Bechtel, Babette and Garment Industry.With a focus on specialty online retail with The Ansel Adams Gallery, US Golf Association and TheFrame. As a wholistic ecommerce manager, William’s work involves the integration of store merchandising, inventory management, fulfillment and multi-channel marketing (SEO, SEM, Social Media).William manages the PeopleWearSF.org website and is an advisor to the Board and members on ecommerce operations and technical website management. Email him at william@peoplewearsf.org

Lana Hogue, Production Chair
Lana Hogue has worked in garment manufacturing for over 25 years. With extensive experience in production, quality control, and operations both in the U.S. and off shore including Asia, Mexico & Central America, South America, and Caribbean Basin. Lana has worked as an employee and a consultant to hundreds of companies from start-ups to $15 billion in sales. Lana conducts a series of workshops and factory tours aimed at the production management skills needed to thrive in the world of sewn-product manufacturing. Email her at lana@peoplewearsf.org

George Arvan, Member, Manufacturing Chair
Managing Partner of New Planet Consulting. An industry veteran who has held several key management positions with apparel companies in the Bay Area, including the Gap, and bebe stores. He now specializes in advising apparel companies on all operational areas of their business, including, Sourcing, Production, IT, Distribution and Customer Service. Email him at george@peoplewearsf.org

Jeffrey Betcher, Member (Co-Founder, President-past)
Jeffrey Betcher is an organizer, writer and entrepreneur. He recently launched a sustainable apparel business called YamStreet, the makers of Urban Pajama Pants.

After many years in the national violence prevention field, he co-founded the award-winning Quesada Gardens Initiative which builds community through art and gardens in the heart of San Francisco’s Bayview Hunters Point neighborhood. He believes that place-based change strategies that empower people and small businesses represent the surest path to a sustainable and socially-just world.

He is a PeopleWearSF co-founder and Board Member who served as the organization’s first president. LinkedIn: http://bit.ly/1EhQtpS | YamStreet.com | PeopleWearSF.org

Steven Pinsky, Member
CEO, Babette, one of the most successful apparel businesses in the Bay Area. After a career in the film business, he has been leading the administration and strategic expansion of Babette for more than 20 years. Email him at steven@peoplewearsf.org

Rachel Fischbein, Esq.
is the founder of Law On The Runway. She primarily assists fashion and beauty entrepreneurs as they build the foundations of their companies and navigate contractual relationships. Rachel has been published by Women 2.0 and Young, Fabulous, & Self- Employed Magazine. Rachel was profiled in the Spring 2015 Santa Clara University School of Law magazine’s “Success in the City” article as a top 5 alumni to watch.

For a variety of organizations, she is a frequent presenter on topics such as the legal issues of social media and email marketing, privacy law and wearables, and intellectual property rights of jewelry and apparel.

Brett Eisenberg
CEO of Triple Aught Design, an apparel and equipment company headquartered in Dogpatch, San Francisco. Brett’s presence on PeopleWearSF’s board is to provide relevant information for apparel production here in SF and the Bay Area. He also supports locally trained personnel seeking work in the SF/Bay Area apparel industry.