About PeopleWearSF

About PeopleWearSF

Our Mission

PeopleWearSF connects San Francisco Bay Area & Northern California sewn products industry professionals. The not-for-profit, all-volunteer organization promotes innovation in manufacturing and operations, and fosters industry cohesion. PeopleWearSF maintains an industry directory, and provides best practices resources for its current and future members.

Vision and Strategy

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Click here to view the Sustainable Industry Innovation powerpoint presentation

San Francisco Bay Area and Northern California sewn products designers, manufacturers, retailers, educators, and related service providers have joined under the PeopleWearSF banner of professional collaboration and innovation.

Our future is stitched with volunteerism and commitment, and has its roots in the local industry’s historic strength and its singular sensibility and values. PeopleWearSF and its partners are blazing new paths to profitability.

Our leadership and membership share a commitment to:

  • Improving local systems of all sorts, and connecting professionals to one another . . . online and on the ground.
  • Advancing applied technology, sustainable design and production methods, and other innovative approaches to industry and community change.
  • Contributing a new chapter to our local industry’s history of blending competitive business practices with a distinct vision for a better world.
  • Advocating for business-friendly policies, inter-industry cooperation, and the training of our industry’s next generation.

The future is so close, you can almost touch it.

Individual fashion and apparel industry visionaries and collective changemakers alike are contributing to a new industry, world, and local community.

You, too?

At PeopleWearSF, the conversation includes community-building within the industry and in the places where our businesses operate . . . sustainable practices such as sourcing and distribution of recyclable and reusable materials . . . applied technologies such as on-demand printing of fabric, closed-loop production and dry dyeing processes . . . transforming traditional sourcing and sales approaches in favor of collaborative materials purchases and online fashion and trade shows . . . modeling values-based business practices from fair labor to cause-related marketing and localized design and production . . .

We believe that, together, we can showcase what is best about traditional and innovative industry practices … right here in our own backyard.

Thank you for being a part of a vibrant industry in a fertile place … for shaping the future … and for joining us at PeopleWearSF.

The Board


Gail Baugh, President
Experienced in product development, sourcing, and large volume retail, with extensive expertise on sustainable practices in the fashion business. Email her at gailbaugh40@gmail.com
Connie Ulasewicz, Treasurer 
Owner of CBUProductions, with over 25 years of garment industry experience managing production, merchandising and sales. , and, in recent years, educating students and the community as an Associate Professor at San Francisco State University. Email her at cbu2@comcast.net
Julie Arvan, Secretary
Business founder (CMO – Cheif Mother Officer) of Nesting Days, Instructor at Renaissance Entrepreneur Center in San Francisco and Consultant with New Planet Consulting.
Cynthia Carley, Membership Chair
Owner of The Apparel Wiz ( www.apparelwiz.net ), and educator at Renaissance Entrepreneurship Center where she works with students to help their start-up apparel, accessories and even jewelry businesses by providing expertise with regard to the students’ most immediate business concerns. Look for her new website, focusing on environmentally- and socially-friendly resourcing, coming soon!
William Garnsey, eCommerce Chair
Ecommerce and web production expert who specializes in the online sales of art and apparel, leads PWSF’s internet strategy for the association.
Lana Hogue, Production Chair Lana Hogue has worked in garment manufacturing for over 25 years. With extensive experience in production, quality control, and operations both in the U.S. and off shore including Asia, Mexico & Central America, South America, and Caribbean Basin. Lana has worked as an employee and a consultant to hundreds of companies from start-ups to $15 billion in sales. Lana conducts a series of workshops and factory tours aimed at the production management skills needed to thrive in the world of sewn-product manufacturing.
George Arvan, Member, Manufacturing Chair Managing Partner of New Planet Consulting. An industry veteran who has held several key management positions with apparel companies in the Bay Area, including the Gap, and bebe stores. He now specializes in advising apparel companies on all operational areas of their business, including, Sourcing, Production, IT, Distribution and Customer Service.
Jeffrey Betcher, Member (Co-Founder, President-past) Social entrepreneur growing a start-up apparel business (YamStreet.net) in SF’s Bayview Hunters Point neighborhood where he lives and works as a community builder for Quesada Gardens Initiative (QuesadaGardens.org). Email him at Jeffrey@YamStreet.net
Steven Pinsky, Member CEO, Babette, one of the most successful apparel businesses in the Bay Area. After a career in the film business, he has been leading the administration and strategic expansion of Babette for nearly 20 years.