On February 4th, PeoplewearSF will host a presentation on digital marketing, lead by Leslie Lum, PR Specialist, and Rachel Fischbein, Esq., Founder of Law On The Runway.
Leslie will offer you techniques for digital marketing, including social media, blogging, email marketing, and maintaining relationships online. Rachel Fischbein will present on the legal issues of online marketing, including regulations of native advertising, SPAM laws, required endorsement disclosures, sweepstakes rules, and privacy policies. This event will leave you with an action plan for improving your digital image, and the resources you’ll need to implement your marketing goals
Leslie Lum, a San Francisco native, is a Marketing Influencer who creates promotional opportunities for lifestyle brands, creative entrepreneurs, and talented fashion designers. Her expertise is Word of Mouth Marketing, PR, Media Relations, and Social Media. Prior to launching her consulting business, Leslie’s 15+ year career was a Marketing Executive at the SF Chronicle/SFGate.com promoting and branding their portfolio of products. She re-launched the Sunday Style section, promoted SFiS publication, Chronicle magazine and created award winning Special Sections in Business Development.
Rachel Fischbein, Esq. is a California licensed attorney, with a bachelors in fashion marketing. She primarily assists fashion and beauty entrepreneurs as they build the foundations of their companies and navigate contractual relationships. She is published by Women 2.0 and Young, Fabulous, & Self- Employed Magazine. Ms. Fischbein is an active member of the San Francisco Fashion and Merchant Alliance, Digitally Chic, and a registered panel attorney for the California Lawyers for the Arts.
This event will be held at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square, from 6pm-8pm. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.Read More
January is almost over. Remember January 29th PeopleWearSF’s annual membership meeting at Westonwear’s headquarters 2650 18th Street
San Francisco, CA 94110. See our website to RSVP www.peoplewearsf.org
The board is planning several committees so you can be involved in the local industry’s common interests: workforce development, marketing, industry outreach. We look forward to seeing you and learning how you’d like to be involved in our industry.
DG Expo, organizer of the local fabric and trim trade show held twice last year at the Hilton Hotel, would like your feedback on what worked and what didn’t work at the events. The organizer wants to recruit the suppliers you want to see, so your information would be very helpful. Send your info to me, firstname.lastname@example.org and I’ll introduce you to the organizer directly.
Also remember, we’re holding our first event on Wednesday, Feb. 4th, at 6-8 pm, at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square. The topic will be “The Law on the Runway: The Legal Issues of Online Marketing” led by attorney Rachel Fischbein and brand marketing specialist Leslie Lum. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.
Gail Baugh, presidentRead More
While international policy makers, researchers and clinicians struggle to stem the global epidemic of infant and maternal mortality, a San Francisco businesswoman has quietly brought to market a practical product with potential to improve the health of new mothers and their infant babies.
Julie Arvan, Chief Mother Officer of Nesting Days, just returned from Rwanda where she participated in the Kangaroo Mother Care Product Forum by special invitation from The Bill and Melinda Gates Foundation. The goal of the forum was to raise awareness about the importance of skin-to-skin contact between mother and child.
Drawing from her experience as a mother, educator, businesswoman and postpartum doula, Julie designed Nesting Days’ baby carrier with inspiration from yoga/shape wear.
While her values-driven company is still new, Julie is already seeing how her product is “making the transition from womb to world easier, happier and healthier.”
Her patented tubular design provides the “second womb” newborns need during the critical 4th trimester. Nesting Days’ carrier gives new moms a skin-to-skin, hands-free baby wearing experience. It is also body-shaping for the postpartum figure.
Nesting Days’ baby carrier
“What’s not to love?” Julie asks.
Julie has fused business with social mission and professional chops with personal values. She is also dedicated to improving the local apparel industry (she serves as PeopleWearSF’s Board Secretary, among other contributions, and makes every Nesting Days carrier in San Francisco). For me, the question is what to love most about Nesting Days and its “Chief Mother Officer.”
- Jeffrey Betcher
Jeffrey Betcher is CYamO of YamStreet, a PeopleWearSF Co-Founder, and a big fan of Nesting Days.
Happy new year, everyone. 2015 promises to be a growth year for your local trade association, PeopleWearSF. We are planning new activities, and look forward to your participation. PeoplewearSF is committed to supporting your business and providing opportunities for growth and further networking.
This year we are planning several membership events that will provide information for our members, particularly more established businesses. Our first event will be held on Wednesday, Feb. 4th, at 6-8 pm, at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square. The topic will be “The Law on the Runway: The Legal Issues of Online Marketing” led by attorney Rachel Fischbein and brand marketing specialist Leslie Lum. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.
The PeopleWearSF board is working on local industry concerns, such as workforce training, introduction of industry innovations, and promoting local sewing manufacturing. We look forward to learn how you, our members, can contribute to these important concerns.
We want to hear about your business, accomplishments, and other ways that your company is succeeding, so we can showcase our members! Please read about our member Julie Arvan and her business Nesting Days. Think about your own successes and let us tell your story.
And finally, our annual report to the membership meeting will be held on Thursday, January 29th, 6-9 pm, at WestonWear headquarters, 2650 18th Street
San Francisco, CA 94110. We look forward to your attending and learn how your trade association, PeopleWearSF, is supporting your business.
Gail Baugh, presidentRead More
Oakland Fashion Network is accepting submissions for our next fashion show! This show is open to men’s and women’s fashion designers and will take place on Friday, May 1, 2015 on BART! Designers will create one avant-garde look.
The theme of the show is Bay Area Rapid Transformation
We all know we are in the middle of an intense transformation. San Francisco is getting googlelier and googlier while Oakland is gaining more artists, restaurants, bars, hipsters, higher rents….. Is this a good thing? A bad thing? The only thing you can count on in life is change; how you perceive that change is what matters.
Submission deadline is March 1, 2015.Read More
Garment Industry 411
Expert led workshops on ethical Apparel Manufacturing
Presenter: Lana Hogue has worked in garment manufacturing for over 25 years. With extensive experience in production, quality control, and operations both in the U.S. and off shore including Asia, Mexico, & Central America, South America, and Caribbean Basin. Lana has worked as an employee and a consultant to hundreds of companies from start-ups to $400 million in sales. Her unique perspective will help you understand how to sustainably thrive in the world of sewn-product manufacturing, and maximize your return on investment.
Register at garmentindustry411.com
Workshops are conducted in San Francisco sewing factories – locations provided to registered attendees
All workshops are on Thursdays from 6 – 9pm
Cost: $60/class or $300/series
Students and PeopleWearSF members: $50/class or $250 series