Expert led workshops on ethical Apparel Manufacturing – Presented by Lana Hogue
All workshops are conducted in San Francisco sewing factories – loation provided to registered attendees.
Workshops take place on Thursdays from 6-9PM. Cost $60 class/ $300 series.
PeopleWear SF members $50 class/$250 series. Register at garmentindustry411.com
Savvy consumers want to know the story behind their apparel. Because of social media and ecommerce, fashion entreprenuers are able to share the history of their brand, the inspiration of each design, and the manufacturing process. The storytelling and sharing isn’t a one-way street though. Great apparel brands know that they can have meaningful relationships with their customers, and in some cases build a community that helps define a brand.
To help us learn how to create a voice and image of our brands, PeopleWearSF and the Fashion Incubator San Francisco have invited the following panelists to give us an action plan and to answer our questions.
Meghan Marsh King
Meghan Marsh King is a brand strategist and writer with over nine years experience in marketing, sales, operations and consumer experience. At the helm of her own brand she has managed a range of successful projects for clients as diverse as nonprofits, legal services, luxury retail, design and hospitality.
Prior to starting her own business, Meghan focused on sharpening her copywriting skills with freelance agency work and gained experience in luxury products and marketing. While working at Meadowood Napa Valley, Meghan discovered a passion for designing consumer experiences by anticipating the emotional needs of others, and telling stories that fulfill those needs.
Meghan’s desire to tell stories and solve problems with artistry gives her a dynamic set of skills that lend themselves to improving business performance and creating brands and experiences that endure.
Camille was born and raised in Marin County, California. Born to a family who for 3 generations worked in the apparel industry, she knew mid-way through college that she would seek a career in fashion/lifestyle PR. After graduating the University of San Diego with a degree in Communications, she honed her skills in social media and public relations in New York and San Francisco. After two prestigious internships in New York and creating a popular Vogue, Allure and Harper’s Bazaar sponsored blog; Camille came back to San Francisco to work as the PR Assistant for the Head of Public Relations for Lucy active wear. The following year she started her own boutique public relations firm, Blanc Communications, which she has built into one of the premier public relations and social media agencies for fashion/lifestyle PR in the San Francisco Bay Area. Camille currently splits her time between New York and San Francisco working with prestigious fashion brands throughout the United States.
Rachel Fischbein, Esq.
Rachel Fischbein is the founder of Law On The Runway, and specializes in assisting creative startups they build the foundations of their companies and navigate contractual relationships. She has been published by Women 2.0 and Young, Fabulous, & Self- Employed Magazine.
Ms. Fischbein is also a Director of PeoplewearSF, a nonprofit supporting the Bay Area apparel industry, and a member of Macy’s San Francisco Fashion Incubator’s Advisory Board. For a variety of organizations, she is a frequent presenter on topics such as the legal issues of social media and email marketing, privacy law and wearables, and intellectual property rights of jewelry and apparel.
- The power of your brand: telling a unique and authentic story
- Building your audience and communicating your value through storytelling
- Creating a content-driven marketing plan
- What is public relations? How can it enrich a brand and drive sales?
- How you can DIY your own PR and when do you need a consultant
- The differences between agencies, boutique agencies and freelancers
- What to expect when you hire a boutique agency and how can you protect yourself from a negative experience
- What are the legal issues of online marketing?
Fashion Incubator San Francisco (FiSF) is cohosting the event with PeopleWearSF. The event is being held at the Fashion Incubator San Francisco. located at 50 O’Farrell St, between Stockton and Grant. FiSF are adjacent to Macy’s Men but are in a separate building with a separate entrance. Please do not go into Macy’s, there is no access to FiSF from inside of Macy’s.
Wednesday, June 22, 2016 from 6:00 PM to 9:00 PM (PDT)
Fashion Incubator – 50 O’Farrell Street, San Francisco, CA 94102
Join us for the truth behind crowdfunding, taught by an attorney who specializes in funding and two successful fashion entrepenuers who will give the honest truth about the benefits and the drawbacks of using crowdfunding platforms to fund and promote your business.
We’ll talk about the new equity crowdfunding platforms (for accredited and non-accredited investors), as well as the pre-order crowdfunding platforms.
The presenters will also share insight on their experience with traditional fundraising through loans, private investors, and purchase order financing.
For more informatoin and registration go to https://www.eventbrite.com/e/funding-your-fashion-business-the-new-rules-of-crowdfunding-tickets-22978423082Read More
Original Article at GoldenGateExpress.org
At the SF State bookstore, a rack of white hoodies and a few stacks of colorful, college-branded tops are indistinguishable from the rest of the store’s clothing, except for a small sign that reads “Life Changing Apparel.” The factory workers who made these Alta Gracia products earned a living wage.
SF State first offered Alta Gracia’s fair-trade apparel three and a half years ago, but the brand has never been a big seller, according to bookstore director Husam Erciyes.
“I don’t think a really big range of people know what it’s all about,” Erciyes said.Read More
Super informative event. Thanks to all who attended and for Rachel for organizing it. For those of you who missed it, look up the companies represented. They offer innovative services ready to help small to midsized businesses.
Carley – PWSF Membership ChairRead More
How to Spend Less Time on Paperwork, & More Time Developing Your Brand’s Creative Vision
Join Us on February 23, 2016 at 6:30pm at Fashion Incubator SF
Entrepreneurs are often feeling overwhelmed as they try to become the experts of every subject matter field affecting their business. When creating an apparel company, it can be hard to focus on the more creative brand building aspects if you’re bogged down by business logistics. We want to put you in touch with services providers who can streamline your business, take care of the research stress, and the daily paperwork tasks.
We’ve put together a panel of companies that help solve some of the most common challenges apparel companies face with the logistics of growth. How do you hire your first employees, manage your inventory across several online retail platforms, keep track of your income and expenses, and limit risks of opening a physical store? This panel has your answers, and the tools to assist you.
Aside from having the tools to help, these panel members have been in your shoes too. They know what its like to be entrepreneurs and leaders. We’ll ask them to share secrets of effective time-management and task delegation.Read More