Join Susie Breuer in a Free Upcoming Live Workshop Online or In-Person on Diversifying Your Product Line

Posted by on Mar 31, 2015 in Blog | 0 comments

Susie CoLab54PeoplewearSF member Susie Breuer is offering online seminars and workshops for fashion entrepreneurs. Her upcoming workshop is particularly unique in that it allows participants to join the experience in a variety of ways. Her two-day workshop “Diversifying Your Product Line” will be available for free live streaming on May 12-13.  As bay area residents, you can also join in on the live class.

Susie describes live class participation as having several benefits: “being able to ask questions and to brainstorm as a group to find solutions to development and planning challenges. I like to be as collaborative as possible when I work or teach so that the class or team can find solutions together. There are always new problems to solve; that’s the fun of the industry.”  The live class will also offer an opportunity to meet with like-minded creatives.

Should you miss the chance to be in the live studio audience, or watch the free live streaming of the workshop, you can purchase an on-demand recording of the workshop.

“Diversifying Your Product Line” will cover the following topics:

  • Researching the market to understand both price and your customers.
  • Building a concept and action plan for starting out
  • Managing multiple product lines
  • Sourcing raw materials and manufacturers

Logo2-Co-Lab54_60px-2In addition to online seminars and workshops, Susie has a consultancy company called her Co-Lab54 where she works one-on-one with designers and brands. She offers a wide range of assistance, from a brainstorming session, to working hands-on for a 9 months project.

Coming in the future, Susie will be offering additional online assistance for fashion entrepreneurs with a series of templates and development documents, along with general industry resources. For now though, her priority is to make her online workshops as dynamic as possible.  Look out for a future seminar on how new business models can rival the traditional wholesale and retail philosophies.

To learn more about Susie, her workshop, and Co-Lab54:

Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection (book authored by Susie)

“Diversifying Your Product Line” Workshop



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New York Fashion Week Fall 2015 Trend Presentation at FiSF

Posted by on Mar 3, 2015 in Blog, Featured Articles | Comments Off


FiSF_logoNew York Fashion Week Fall 2015

Photo Credit: Alexander Wang, Billy Reid

Photo Credit: Alexander Wang, Billy Reid

Join “Project Runway” designer Alexandria von Bromssen and San Francisco Chronicle Style correspondent Tony Bravo as they give you a behind the scenes look at the most significant trends for fall 2015 that emerged at NYFW and offer their thoughts on the best and worst of the collections.

WHEN:  Thursday, March 12, 2015 / 6:30-9 p.m.
WHERE:  FiSF – 50 O’Farrell between Stockton and Grant,  7th Floor
COST:  $25 General admission; $10 students/interns

Purchase your tickets now!

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YamStreet Kickstarter – 100 Backers and Growing

Posted by on Feb 27, 2015 in Blog | Comments Off

John in Urban Pajama Pants webvPeopleWearSF Member Business, YamStreet, has launched on Kickstarter, and the results are encouraging.  Just halfway through its Kickstarter campaign, YamStreet stands at 120% of its goal.  Just today, YamStreet earned its 100th backer.  YamStreet’s early success may indicate support for local manufacturing, local brands and sustainable products like YamStreet’s Urban Pajama Pants.

YamStreet founder Jeffrey Betcher says that the sign of the “yam” represents local economies and local lifestyle. Phoebe Yamista webv

YamStreet’s Urban Pajama Pants are the first pajama pants designed for the street. They are crafted in San Francisco’s scrappy southeast neighborhoods from locally-sourced 100% cotton flannel, and feature strong double-needle tailoring. Companion products, a bike-friendly design and Urban Pajama Shorts, make living locally comfortable year-round.

Lots more on Kickstarter, including personal campaign updates:

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President’s Report to the Membership – PeopleWearSF 2015

Posted by on Feb 5, 2015 in Blog | Comments Off

Click here to view the President's Letter

Click here to view the President’s Letter

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Online Marketing Strategies: Goal Setting with Legal & Branding Expertise – Feb 4, 2015

Posted by on Feb 1, 2015 in Blog | Comments Off

Online Marketing Strategies: Goal Setting with Legal & Branding Expertise – Feb 4, 2015

On February 4th, PeoplewearSF will host a presentation on digital marketing, lead by Leslie Lum, PR Specialist, and Rachel Fischbein, Esq., Founder of Law On The Runway.

Leslie will offer you techniques for digital marketing, including social media, blogging, email marketing, and maintaining relationships online. Rachel Fischbein will present on the legal issues of online marketing, including regulations of native advertising, SPAM laws, required endorsement disclosures, sweepstakes rules, and privacy policies. This event will leave you with an action plan for improving your digital image, and the resources you’ll need to implement your marketing goals

Leslie Lum

Leslie Lum

Leslie Lum, a San Francisco native, is a Marketing Influencer who creates promotional opportunities for lifestyle brands, creative entrepreneurs, and talented fashion designers. Her expertise is Word of Mouth Marketing, PR, Media Relations, and Social Media. Prior to launching her consulting business, Leslie’s 15+ year career was a Marketing Executive at the SF Chronicle/ promoting and branding their portfolio of products. She re-launched the Sunday Style section, promoted SFiS publication, Chronicle magazine and created award winning Special Sections in Business Development.




Rachel Fischbein

Rachel Fischbein, Esq. is a California licensed attorney, with a bachelors in fashion marketing. She primarily assists fashion and beauty entrepreneurs as they build the foundations of their companies and navigate contractual relationships. She is published by Women 2.0 and Young, Fabulous, & Self- Employed Magazine. Ms. Fischbein is an active member of the San Francisco Fashion and Merchant Alliance, Digitally Chic, and a registered panel attorney for the California Lawyers for the Arts.



This event will be held at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square, from 6pm-8pm. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.

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Letter from the president

Posted by on Jan 22, 2015 in Blog | Comments Off

Gail Baugh, President  PeopleWearSF

Gail Baugh, President

January is almost over.  Remember January 29th PeopleWearSF’s annual membership meeting at Westonwear’s headquarters 2650 18th Street
San Francisco, CA 94110. See our website to RSVP

The board is planning several committees so you can be involved in the local industry’s common interests:  workforce development, marketing, industry outreach. We look forward to seeing you and learning how you’d like to be involved in our industry.

DG Expo, organizer of the local fabric and trim trade show held twice last year at the Hilton Hotel, would like your feedback on what worked and what didn’t work at the events.  The organizer wants to recruit the suppliers you want to see, so your information would be very helpful. Send your info to me, and I’ll introduce you to the organizer directly.

Also remember, we’re holding our first event on Wednesday, Feb. 4th, at 6-8 pm, at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square.  The topic will be “The Law on the Runway: The Legal Issues of Online Marketing” led by  attorney Rachel Fischbein and brand marketing specialist Leslie Lum. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.

Gail Baugh, president

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