PeopleWearSF connects San Francisco Bay Area and Northern California sewn product industry professionals.

We promote innovation in manufacturing and operations and foster industry cohesion. The all-volunteer association maintains an industry directory and instills best practices for its current and future members.

New York Fashion Week Fall 2015 Trend Presentation at FiSF

Posted by on Mar 3, 2015 in Blog, Featured Articles | Comments Off


FiSF_logoNew York Fashion Week Fall 2015

Photo Credit: Alexander Wang, Billy Reid

Photo Credit: Alexander Wang, Billy Reid

Join “Project Runway” designer Alexandria von Bromssen and San Francisco Chronicle Style correspondent Tony Bravo as they give you a behind the scenes look at the most significant trends for fall 2015 that emerged at NYFW and offer their thoughts on the best and worst of the collections.

WHEN:  Thursday, March 12, 2015 / 6:30-9 p.m.
WHERE:  FiSF – 50 O’Farrell between Stockton and Grant,  7th Floor
COST:  $25 General admission; $10 students/interns

Purchase your tickets now!

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YamStreet Kickstarter – 100 Backers and Growing

Posted by on Feb 27, 2015 in Blog | Comments Off

John in Urban Pajama Pants webvPeopleWearSF Member Business, YamStreet, has launched on Kickstarter, and the results are encouraging.  Just halfway through its Kickstarter campaign, YamStreet stands at 120% of its goal.  Just today, YamStreet earned its 100th backer.  YamStreet’s early success may indicate support for local manufacturing, local brands and sustainable products like YamStreet’s Urban Pajama Pants.

YamStreet founder Jeffrey Betcher says that the sign of the “yam” represents local economies and local lifestyle. Phoebe Yamista webv

YamStreet’s Urban Pajama Pants are the first pajama pants designed for the street. They are crafted in San Francisco’s scrappy southeast neighborhoods from locally-sourced 100% cotton flannel, and feature strong double-needle tailoring. Companion products, a bike-friendly design and Urban Pajama Shorts, make living locally comfortable year-round.

Lots more on Kickstarter, including personal campaign updates:

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President’s Report to the Membership – PeopleWearSF 2015

Posted by on Feb 5, 2015 in Blog | Comments Off

Click here to view the President's Letter

Click here to view the President’s Letter

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Online Marketing Strategies: Goal Setting with Legal & Branding Expertise – Feb 4, 2015

Posted by on Feb 1, 2015 in Blog | Comments Off

Online Marketing Strategies: Goal Setting with Legal & Branding Expertise – Feb 4, 2015

On February 4th, PeoplewearSF will host a presentation on digital marketing, lead by Leslie Lum, PR Specialist, and Rachel Fischbein, Esq., Founder of Law On The Runway.

Leslie will offer you techniques for digital marketing, including social media, blogging, email marketing, and maintaining relationships online. Rachel Fischbein will present on the legal issues of online marketing, including regulations of native advertising, SPAM laws, required endorsement disclosures, sweepstakes rules, and privacy policies. This event will leave you with an action plan for improving your digital image, and the resources you’ll need to implement your marketing goals

Leslie Lum

Leslie Lum

Leslie Lum, a San Francisco native, is a Marketing Influencer who creates promotional opportunities for lifestyle brands, creative entrepreneurs, and talented fashion designers. Her expertise is Word of Mouth Marketing, PR, Media Relations, and Social Media. Prior to launching her consulting business, Leslie’s 15+ year career was a Marketing Executive at the SF Chronicle/ promoting and branding their portfolio of products. She re-launched the Sunday Style section, promoted SFiS publication, Chronicle magazine and created award winning Special Sections in Business Development.




Rachel Fischbein

Rachel Fischbein, Esq. is a California licensed attorney, with a bachelors in fashion marketing. She primarily assists fashion and beauty entrepreneurs as they build the foundations of their companies and navigate contractual relationships. She is published by Women 2.0 and Young, Fabulous, & Self- Employed Magazine. Ms. Fischbein is an active member of the San Francisco Fashion and Merchant Alliance, Digitally Chic, and a registered panel attorney for the California Lawyers for the Arts.



This event will be held at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square, from 6pm-8pm. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.

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Letter from the president

Posted by on Jan 22, 2015 in Blog | Comments Off

Gail Baugh, President  PeopleWearSF

Gail Baugh, President

January is almost over.  Remember January 29th PeopleWearSF’s annual membership meeting at Westonwear’s headquarters 2650 18th Street
San Francisco, CA 94110. See our website to RSVP

The board is planning several committees so you can be involved in the local industry’s common interests:  workforce development, marketing, industry outreach. We look forward to seeing you and learning how you’d like to be involved in our industry.

DG Expo, organizer of the local fabric and trim trade show held twice last year at the Hilton Hotel, would like your feedback on what worked and what didn’t work at the events.  The organizer wants to recruit the suppliers you want to see, so your information would be very helpful. Send your info to me, and I’ll introduce you to the organizer directly.

Also remember, we’re holding our first event on Wednesday, Feb. 4th, at 6-8 pm, at the Fashion Institute of Design and Merchandising (FIDM) SF campus at 55 Stockton Street in Union Square.  The topic will be “The Law on the Runway: The Legal Issues of Online Marketing” led by  attorney Rachel Fischbein and brand marketing specialist Leslie Lum. This event is free to PeopleWearSF members, and non-members pay a $25 entry fee.

Gail Baugh, president

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